Drinkwise: Petegotpissed.com

Background: Launched in December to coincide with the Christmas party season, the campaign aimed to encourage young Australian drinkers to adopt a responsible attitude to alcohol. The key message was that "The Internet Remembers" what happens when you're drunk - once an embarrassing moment is posted online, it's forever memorialised for all to see. This project was initially developed by Clemenger BBDO.

Features:

• AR Plinths with QR Markers: Developed augmented reality plinths featuring QR markers that unlock digital experiences.
• Close Captioned Video: Incorporated close captioned video content to enhance the storytelling and narrative.

Tech:

• Infrastructure Support and Maintenance: Supported and maintained the existing infrastructure, ensuring the campaign's technical aspects remained stable and efficient.
• AWS Management: Managed Amazon Web Services (AWS) for the campaign, guaranteeing seamless integration with other technologies.
• Feature Development: Developed additional features to improve the experience, including adding new characters to the system.