Jono Casley: CTO @ whiteGREY

Qantas: Homepage Build

Cover Image for Qantas: Homepage Build

Background: I was seconded to Qantas while working at Isobar to lead an agile squad in creating a cross-platform application that ties together various Qantas ecosystems. The goal was to integrate seven sub-sites, including Flights, Hotels, Holidays, Shopping, Earn Points, Use Points, Wine Money, Qantas Money, and Compare Credit Cards.

Key Features:

  • Lead an agile squad using Tribal Agile methodology
  • Utilised CRO (Conversion Rate Optimization) and data-driven insights throughout the UX/UI/development process
  • Collaborated with senior Qantas marketing staff to ensure stakeholder satisfaction
  • Successfully integrated application into separate products across seven sub-sites, including Flights

Tech:

  • DevOps/CICD within Qantas tech stack: Utilised continuous integration and deployment practices to streamline development and deployment processes.
  • Preact (lightweight React application): Built a fast and efficient application using Preact's lightweight React framework.
  • Adobe Target (AEM) integration: Integrated the application with Adobe Target, allowing for seamless targeting and personalisation of user experiences.