NRMA: Home Insurance for Koalas
Background: NRMA Insurance partnered with Conservation Volunteers Australia to launch the initiative "Home Insurance for Koalas", a campaign aimed at protecting the native habitat of one of Australia's most iconic citizens; the koala. The partnership aimed to raise awareness about the threat of extinction faced by koalas, with up to 1000 football fields of their habitat destroyed daily.
Key Features:
- Interactive canvas-driven website showcasing 3D depth-mapped wildlife photography generated using AI.
- Interactive Chatbot that allows users to spot koalas and participate in conservation efforts through Facebook Messenger integration
- Informative website hub providing insights on koala conservation
Tech:
- Creative and interactive react based front-end
- Headless Drupal integration with NRMAs tech stack
- Canvas, Pixi Js, Depth mapping: Advanced graphics capabilities used to create 3D depth-mapped wildlife images on the website.
- Google Mapping APIs: Integration with Google Maps technology to provide location-based insights and interactive experiences.